Marketing Your Home

If you're thinking of selling your home in the near future, you may think that all that's required is a "for sale" sign strategically placed on your front lawn -- but any real estate professional will tell you there's much more to it than that.

While a sign on your lawn is of paramount importance to the sale of your home, a well-thought-out marketing plan is also essential. Your realtor's marketing plan, of course, is another vital component in the process, and one of the first things he/she will discuss with you is a marketing strategy designed to give your home maximum exposure.

Keep in mind that effective marketing of your home requires a lot of communication between you and your realtor and there are several things you can do to make sure your home gets the best possible exposure.

Be Candid

Disclose everything you can about your property and information you have about the neighbourhood in general. This information will help us a great deal and we can choose how and when this information can be related to prospective purchasers. For example, there may be something about your home or the area you live in that you may take for granted, but that characteristic could be a major selling point for your home. It's also wise to be candid about any potential drawbacks as well, so we can be realistic in arriving at a suitable list price. Where possible, we are likely to have some suggestions as to how these problems can be improved upon. As well, we may notice some serious flaws in you home or even some basic elements that are missing. They may not bother you, but could work to your detriment when it comes to selling your home. As a result, we are likely to make helpful, reasonable recommendations that will enable you both market your home successfully. It's important to keep an open mind.

Operating Costs

It's also a good idea to have information on hand that will give your realtor an idea of the costs of running your home -- annual heating bills, along with documentation of any recent major repairs or upgrades -- such as a new roof or new wiring or plumbing. These can be very effective marketing tools.

Clean and Clutter-Free

Before any showing or open house, it's imperative to make sure your home is clean and uncluttered -- both inside and out. Get rid of junk (don't forget the garage) and any unpleasant odours from smoke, cooking or pets. A neat exterior is inviting and a clean and neat interior just makes good, plain marketing sense. Consider having your home painted. It's a relatively inexpensive way to show it in its best light. Meeting with a home stager is another great idea for showing your home in its best light.

Stay Informed

Your realtor should keep you informed by following up after each showing and providing you with a weekly update on how the marketing of your home is progressing. By the same token, if you have any questions or ideas, don't hesitate to share these with us.

You'll find that a team effort, combined with a realistic approach will help you market your home much more effectively.

Source: Ontario Real Estate Association